Senior Communications Manager, Environmental Care

Salary : Competitive Job Family : Communications Location : United Kingdom - London Press Office

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement.

Our Communications team creates and manages our narrative. Working closely with senior stakeholders, they deploy our stories strategically through press, online media and internal comms to build our reputation. Our high-profile reputation helps grow our business by indirectly selling our technology and positions Dyson as a great place to work.

The Senior Communications Manager for Environmental Care will be responsible for telling the global story of Dyson's iconic and industry leading air purification, cooling and heating products. These products form the Environmental Care range that has been pivotal to the success of Dyson, making us the company we are today.

The category began back in 2015 when we realized we could apply our advanced knowledge of airflow, developed through our disruptive innovation in the vacuum industry, to provide cleaner, cooler air to people around their home. We pioneered Air Multiplier Technology with our bladeless fans, and more recently we have created a unique new HushJet design that moves air powerfully with minimal noise.

This is a key role that requires proactive collaboration, insight-sharingand influence acrossa diverse group ofmarkets around the world.Thesuccessful candidatewill beawell connected,dynamic,organisedand passionate global Communications leader responsible for developing integrated Communications plans that align with the company's goals and position Dyson as the leader in engineering andinnovationtechnology.

In addition to having a strategic focus, the role requires hands-on execution,leveraginga broad network of contacts across the business to deliver qualityoutputs while protecting and enhancing Dyson's reputation.Withexperience ofcross-functional leadershipskillsthe candidate willinspire and motivate talented teams to achieve unrivalled performance and be the key point of contact for our global markets, as well as the Environmental Care Business Unit (BU) leaders.

Youwillbe responsible for collaborating with stakeholders across the business to design the launch, sustain and drumbeat campaigns that will support our product Communications objectives in the Environmental Care category. You will create the campaigns, messaging and direction for our global markets, working closely with our in-house Creative Agency team (based in London).

Youhave a deep knowledge of the global technology and home appliance media,socialmediaandinfluencerspace,including local trends that can beleveraged to the benefit of our work. You will also possess the skills to develop effective relationships withkeystakeholders across our business.Youhave an innate ability tofind,articulateand propagateinspiring stories(and inspire others to tell their stories) in a waythatresonatesfora diverse range ofaudiencesaround the world.

YouwillleadCommunicationsactivitiesend-to-end, fromstrategicplanningto executionof campaignswith a focus on drivingearned press and influencer coverageto1)support commercialprioritiesand2) drivestorytelling/thought leadershipnarratives.

Leadership

• A strong contributor to theGlobal Communicationsteamdemonstratingleadership in the 'how' and 'what' we communicate, playing a proactive role in evolving our approach and developing our people.
• Be an engaged leader in the product communications team. Show involvement across all departments to maximise integration of communications in the wider business in all markets.
• Demonstrate high business acumen and understanding of Dyson.Create strong relationships with both the Business Unit and Comms teams, delivering strategic communications advice to the Leadership teams of both functions.
• Manage budgets to ensure efficiencies across our global work and secure the tools and resources to carry out local and global launch events.
• Drive a comprehensive program to advance Dyson's mission and goals across product and internal communications. Launching productsoften involving project management of events, sustaininglaunch momentum,press office,thought leadership and Global Commercial team engagement.
• Contribute to the widerCommunications communityby regularly expanding your remit to regional and local projects (for major markets).
• Superior managementskills;ability to influence and engage people up, down, and across the organizationin order tobring about change.
• Plan and implement the Communications strategy for Dyson Environmental Care with a focus onmaximisingexposure and impact on the consumer benefits of Dyson products underpinned with our problem-solving approach, our creative campaign approach, our products, people and places, and the Dyson philosophy
• Maximize each narrative to build Dyson's reputation and desirability as a global technology company with products that deliver advanced performance and long-term value.
• Motivate and manage the regional and market teams to grow share of voice across the world, allowing us to compete effectively with our key rivals in the Environmental Care space.
• Develop and foster a deep understanding of the 'Dyson difference', while driving impact in tangible ways to contribute to business growth.
• Devise and implement excellent externaland internal Communications strategies focused on telling stories around our core technology, our machines, our innovation and the Dyson philosophy.
• Show in-depth knowledge and experience of the Global media, socialmediaand influencerlandscape, and demonstrate the ability to tailor our campaigns based on that knowledge.
• Drive the continuation and development of new formats and platforms in interaction with internal and external stakeholders. Be it online, in the LLMs, on social media channels, as well as in traditional mediaand events.
• Oversee in-depth real-time monitoring, analysis reporting, and response to press coverage and social media interactions ona timelybasis and across a wide spectrum ofmedia;providing updates to the business on a regular basis and using AI platforms to optimise our analysis.
• Identifyemerging issues and opportunities facing the organization and design strategies to manage their impact including crisis management.

• ABachelor'sdegree or higher.
• Fluent in English. Another language is a plus.
• Operate independently with strong accountability for results, balancing strategic planning with tactical implementation.
• Extensive experience in a role focused on communications - either in-house, agency sideas part of a fast-paced, agile and change driven industry.
• In depth professional experience of the global technology and/or home appliance market.
• Analytical skills and ability to distil informationwith a focus on quality and detail, rather than quantity.
• Demonstrated skill and comfort in building relationships with top tier internal stakeholders, and in successfully creating global campaigns to achieve commercial success.
• Superior management skills, particularly when project managing events;provenability to influence and engage people up, down, and across the organizationin order tobring about change.
• Excellent storytelling ability, brilliant interpersonalskillsand robust commercial understanding.